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Innovative Tech Requires Innovative Packaging 25

By Recyclebank |
Whether you’re an early adopter or you’re still using a flip phone, we’ll show you why there’s so much to love about innovative tech packaging.

Like most people, you’re probably way more interested in enjoying and exploring the features of a new device or gadget than you are about the packaging it came in. Even if you don’t notice, though, the sort of materials used to make those packages can actually make a big difference. When manufacturers take the environment into consideration, they often choose materials and design that will make the smallest ecological impact. By taking deliberate, innovative approaches to their packaging, many companies can reduce the use of resources, cut emissions and reduce waste. Let’s take a look at some of the companies who are dedicated to making more sustainable packages and find out why it matters.

Clockwise from left: Dell’s bamboo-based trays for XPS™ laptops, a Dell box made of corrugated cardboard, molded-pulp cushions that use wheat straw and recycled paper, a divider cushion made from mushrooms for server shipments. All of these items are sustainably sourced and easily recyclable or compostable.


By adopting a holistic life cycle approach to their packaging choices, Dell has become a leader in the innovation and commercialization of unconventional, renewable sources of fiber. That effort has led the company to introduce mushrooms as a cushioning material, to pioneer the use of wheat, and to advance the use of recycled molded paper pulp for the manufacture of packaging materials. These innovations all take organic-based waste material and convert it to packaging applications that can then be either recycled or composted, in the case of mushroom packaging. Currently, more than 90 percent of Dell notebook shipments are packaged completely in sustainably sourced materials.

Example of Best Buy packaging that leverages the “I Want To Be Recycled” ad campaign.


Best Buy joined the ‘I Want To Be Recycled’ campaign, an initiative by Keep America Beautiful and the Ad Council to remind consumers to recycle shipping and product packaging. As part of the initiative, orders shipped from BestBuy.com will include a customized packaging design that encourages consumers to recycle their boxes, and to learn more about the importance of package recycling at IWantToBeRecycled. Reducing waste is central to Best Buy's sustainability commitment, with an emphasis on making improvements in its own operations while helping consumers easily live more sustainably too.

Most material in this Sony packaging comes from recycled PET bottles.


Sony introduced packaging made with post-consumer recycled PET bottles materials for PlayStation® products. In 2014, more than 1,200 metric tons of Post-consumer PET was used by Sony that might otherwise have gone to landfills. Sony is also creating more efficient manuals through the use of pictures instead of words for certain Walkman® and headphone models. By eliminating the need to prepare instructions in several languages, pictorial guides have reduced paper consumption for these products in 2015 by roughly 23.8 percent from the previous year – nearly 16.7 tons. Efficient documentation also enables smaller, lighter packaging, which helps curb CO2 emissions in distribution.

Pictured: The package Mohu ships its ReLeaf product in, made from 100% recycled materials.


The ReLeaf™ is an HDTV antenna by Mohu that is made from a combination of 30 percent Post-Consumer Recycled Cardboard, and 100 percent recycled cable boxes. The ReLeaf is packaged in 100 percent Post-consumer recycled cardboard. Mohu has also eliminated additional packaging waste by printing the instructions on the box itself.


Want to learn more about how tech companies are making environmentally responsible choices? You can find more stories and great tips on leading a cleaner, greener life at CTA.tech/Green.
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  • Mary G. 12 days ago
    nice
  • David S. 20 days ago
    Whenever I open anything that's packaged in a corrugated cardboard box I recycle not only the box but any packaging material inside, (the corrugated cardboard fillers, plastic bags with the recycling arrows, etc), and if anything gets thrown out it's usually only the thin polystyrene sheet that the main product was packaged inside.
    • David S. 20 days ago
      Since I can't edit or delete my posts I'm responding to it. I should clarify "thrown out". Ever since some of the grocery stores have started accepting polystyrene containers for recycling, I take those thin sheets, or bags, made of polystyrene along with my take out containers to the store and put them in the respective recycling bin.
  • Shery B. 20 days ago
    I would like to see more recycled packages that don't use hard-to-open plastic which requires a knife or scissors to open. For those of us with arthritic hands, opening some packages can be a real "pain"!
  • Sarah A. 24 days ago
    That's cool
  • Renee D. 25 days ago
    today
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