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The program allows consumers to recycle any brand of underwear through the program. It’s available via prepaid mailing package, and customers can also drop off their used items at Parade’s New York City store. In exchange, customers receive a 20% off discount on their next Parade purchase. This incentive is similar to H&M’s product drop-off program.
“We knew a lot of customers were interested in recycling their old products,” Kerry Steib, vp of brand and impact at Parade said. “But you can’t resell or thrift underwear.” … yes! Check out the website Twitter FB etc etc